Methodology, case studies, and the occasional rant. What most consultancies wouldn’t publish — the work, the math, and where the industry is wrong. For readers who want the math.
F500 beverage operator. Eight weeks. $1.84M counterfactual lift. The math, the methodology, the receipts.
Read case study →Last-touch attribution is dead. Multi-touch is a lie. Here’s what actually works — and the three causal traps most vendors are still selling around.
Read →Every quarter, the same request: "Can we get a dashboard that shows X?" Every quarter, the answer is the same: no, that’s the wrong question.
Read →When you have three years of data and need to forecast the next launch, frequentist methods fail loudly. Here’s the case for hierarchical Bayesian models.
Read →A CPG client was over-spending trade by 18 points and couldn’t tell where. Our forensic took three weeks. The answer was uncomfortable — and immediately actionable.
Read case study →Sixty-minute working session with a partner. We'll sketch the analytical approach, the math, and the data we'd need. No deck. No phased engagement plan. If we can't help, we'll tell you who can.
Sixty minutes with a partner. Confidential. No deck required.
A partner will reach out within 24 hours. Confidential.